O.M.G. Taco Bell is marketing a “drive thru” diet??
Please hold on while I throw up.
Those of you who read my blog (whether you eat fast food or not) are probably just as disturbed by this “diet”. And anyone who is serious about nutrition already knows better than to take their diet advice from a fast food chain. The problem is that the people who need to read this probably won’t…and the people who need this information most are people who probably aren’t serious about nutrition. And with obesity climbing at an alarming height in America, this is scary.
There are so many things wrong with this, it is hard to know where to begin. Here are the four biggest gripes I have with Taco Bell promoting anything as a diet:
- Results not typical- The girl on the commercial says “Results are not typical but for me they worked.” By not typical she means they won’t work for you. And by you, I mean everyone.
- The small print- If you have super fast reading eyes you can catch their disclaimer on the commercial but you can also look on the Taco Bell website where it reads: “The Drive-Thru Diet is not a weight-loss program. The Fresco menu can help people reduce their calories, but it is not a low-calorie food. (You don’t say!) For a healthier lifestyle, pay attention to total calorie and fat intake and regular excercise” Now THAT’S the spirit Taco Bell!
- Nutritional Value- They do not give you the nutritional value. They are promoting their Fresco “healthy choices” but won’t list their nutritional value. Um, lil fishy dontchathink??
- Drive-Thru Oxymoron- In addition to calling fast-food a diet, they suggest the drive through (as opposed to, I don’t know…say, walking into). I suppose this is the excersise program that goes with the diet.
When questioned about the validity of the “Drive-Thru Diet”, Tom Wagner, the VP of Taco Bell’s Consumer Insight had this to say: “We mean ‘Drive-Thru-Diet’ to be a noun, not a verb. It’s not intended to be marketed as a weight-loss program.” So you call it a diet but don’t intend for it to be marketed as a weight-loss program. Ah, semantics.
So basically, the drive through diet is not a diet at all. This is just the corporate world playing off of people’s fears about their weight; promoting products as ‘healthy’ when in reality, they’re anything but. I made a choice long before I even got into fitness and nutrition to not eat fast food. I do not like how it makes me feel. And I would not recommend it to anyone. But if you have a fast food meal every once in a while, and for the most part make healthy choices, you’ll be fine. It doesn’t have to be black and white. Just don’t kid yourself that you can eat this stuff regularly and your overall health won’t suffer.
What do you consider “fast food” and do you eat it?